THE NOTES :

As you are here we are sure you already know Top Notes, Mid Notes and Base Notes. Here is detailed article explaining Notes Pyramid.

We will jump to next Level with more advanced Jargons to help you make informed choice of your Signature Scent.

• Aroma Molecules "The Essence" : These are the oils extracted (recreated in labs) from plants and flowers. Once the oils have been extracted they go through about a series of processes before they are churned out as oils. This laborious process of perfume creation has barely begun after the essential oils are extracted . They are then masterfully blended according to a specific formula by our Perfumologist(TM). While creating a perfume the concentration of the oil in the blend further divides it into different types.
• Mist / Deodrantes: This blend has the lightest concentration of fragrance oil. It has an oil concentration of about 1-3%. Due to its low alcohol concentration and high water content, it’s a great choice for sensitive skin and wears off faster than the other variants. Brands like Victoria Secret , Bath & Body Works have some great Mists for women , However Mist equivalent for Men are Deodorant's in terms of popularity.
• Eau De Cologne: This blend contains about 2-4% of the oil concentrate and generally fades within an hour or two. Cologne is the name most commonly given to men’s fragrances . Popular Cologne brands like 4711 Maurer & Writz ,Acqua Di Parma, Pierre Cardin and so on.
• Eau De Toilette: This blend generally has about 5-15% of the oil concentrate and lingers on for about three hours. It is one of the most popular fragrance choices because it lasts well and has a lower price point than an EDP or a Parfum variant. all Designer houses like Burberry , Prada , Giorgio Armani , Yves Saint Laurent , Davidoff and so on are majorly EDTs
• Eau De Parfum: This blend has the second highest fragrance concentration with the oil concentrate between 15 to 20%.No matter what the occasion is, this fragrance type can be more reliable than other above mentioned blends. Many brands have realised that consumers needs longer lasting products Hence all 100% Niche Brands like Creed , Tom Ford, Mancera , Montale, Jovoy produce EDPs while some Designer Brands like Bvlgari , Hermes , Lalique , Davidoff , Versace have also launched EDPs
• Parfum: Also known as extrait de parfum, pure perfume or Parfum is the most concentrated scent. It contains 20 to 40% oil and can last for throughout the day . Though the prices are at Higher side but you get Maximum Performance. Brands like Roja Dove , Xerjoff , By Kilian , Fragrance Du Bois ,Bond No. 9,Nishane ,Clive Christian,Maison Francis Kurkdjian have Extracts Available.
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